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CM
Francesco, what art are you into at the moment?
FR
FR
I like art that comes from pop culture as it's pretty much my approach of working. Artists like Ed Ruscha and Richard Prince have a more advertising aesthetic that I really love.
TG
Jockum, could you share a recent creative project that you're particularly proud of?
JH
JH
This is an animation illustrated by Gustaf Holtenäs for the OUR LEGACY WORK SHOP – Emporio Armani launch.
CM
Gabe, share something with me. Anything.
GW
Haha, here you go...
GW
the jduge orders me to take off my anonymous v mask & im wearing the joker makeup underneath it. everyone in the courtroom groans at my shit
— wint (@dril) March 10, 2015
CM
Hector, what's something you've been obsessing over lately?
HB
HB
This 70s rock album from this group called Triana. It's really meaningful to me because they're from Seville where my family is. They're known for being the first group to naturally mix flamenco and rock music.
The more I listen to it the more it resonates with me. It grows and flows back and forth every time I hear it. Even though the lyrics are in Spanish, I'm sure anyone can appreciate the psychedelic sounds of this masterpiece.
CM
Antwaun, what's one of your favourite art works ever?
AS
AS
This letter by the late conceptual artist Felix Gonzalez-Torres to his dealer about his 1991 work always reminds me of the simple power and extraordinary possibilities of art.
CM
Priya, what were you researching during the creation of your latest Spring/Summer 2024 collection titled 'Acknowledgements'?
PA
PA
Delving into the history books across music, film, art, fashion, and social justice, I unearthed the works of makers, doers, and thinkers. Particularly creatives of colour and from the LGBTQ+ community across the [aforementioned] disciplines whose cultural erasure is all too common.
CM
CM: Kris, what's something visual that's stuck with you over the years?
KVA
KVA
Back in 2015, François Laffanour of Downtown Gallery introduced me to furniture from the Protestant community, The Shakers, established in the late 1700s. Shaker design embodies functional simplicity, craftsmanship, and understated elegance. In times where the noise of marketing often seems louder than that of design, this work seems incredibly modern and contemporary.
TG
Richie, what led you to sharing this clip?
RA
RA
This show, and the wave of interest in dubstep that followed, changed me forever.
Almost 20 years later, I still regularly come back to it — but now the power of radio broadcasting interests me just as much as the music that was being played that night.
TG
Brice, what's inspiring you to stay creative?
BP
To give you some background on it, it is a Custom Vintage RC10 Team Associated, one of my favorite RC cars I built this year.
BP
BP
I devote my nights to assembling these cars and searching for vintage parts. Building them serves as a meditative activity, offering a break from screens and people, much like the tranquility of running.
CM
Chris, what branded feature pieces draw your attention?
CS
CS
Please see above video, which I think is a good representation or feel of our creative minds.
Now, for the summer of 2024, the club has elected to commission a restored replica of the original club car. Valet boy applications to open soon. *small print applications from current ball boys is frowned upon
TG
Thom, what references have you stumbled across recently?
TB
TB
This one was my favorite in how the phrase “looks for the fall” means both autumn and the end of times. Using words to send evocative messages in our visual culture is the ultimate for me as a semi-retired writer.
I was recently revisiting this window campaign I worked on with Richard Turley and Matthew Mazzucca for Barney’s right before it closed. We created this visual system where I would write these apocalyptic haiku directed at the shopper.
TG
I've always preferred to think of brands as houses. So our schematic turned pavilion visual represents an architecture of people or an infrastructure of ideas. The idea is that it constantly evolves. For me that feels more human.
OO
CM
It has a reflective surface because edition+partners is a never ending set of mirrors, constantly studying, reflecting and subverting what's happening in culture and business.
edition (…) of an edition (…) of an edition (…)
edition+partners specialises in conceptualising and developing products and experiences that create a bridge between creative and commerce, forge genuine connections, and leave a meaningful imprint on real people.
We threw out the rule book to build our own proprietary blueprints for growth, beginning with Brand Universe, that are designed to unlock opportunities in new markets, categories, and cultures.
We collaborate with uncompromising artists, brands, and visionaries who are willing to take risks to make incredible things. We seek distinctive originality, conscious systems, and partners with an appetite for unconventional ways to create, inspire, and entertain.
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Founders: Tom Garland & Christopher Morency
Creative Direction & Design: Colin Doerffler
Pavilion Architect: Oluwademilade Oyeyinka
Pavilion CGI Artist: Basile Fournier
Wordmark: Jacob Wise
Website Development: APN
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SOTA is the insight and editorial arm of edition+partners where our inaugural research thesis, ‘The Next Big Bang: The Brand Universe Solution to Growth’ will be rolling out over 9 weeks from January, 2024. In the ever-evolving landscape of brand development, the concept of a Brand Universe emerges as both a tangible entity and a strategic methodology, offering a dynamic approach to brand survival and growth.